The company is a premium reseller of Apple products and accessories. Its unique concept of 21 stores, business to business, education and Ecommerce, has proven itself in a short time. From its location in Utrecht, the organization serves its stores mainly in the Randstad and the south and supplies companies and educational institutions throughout the country. In addition, it has its own technical service that works according to Apple standards
Period: September 2012– February 2013
Sector: Retail
Function: Operational manager – Purchasing
With the strong growth resulting from various takeovers, the internal organization had not grown sufficiently. As a result, the flow of goods and information stagnated. The Purchasing, Logistics and Stores departments did not work together sufficiently to ensure optimal supply of stores. This resulted in many Out-of-Stock or large overstock. The national service had difficulty realizing the set standards. The collaboration with Sales & Marketing stalled at crucial moments to make specific actions a success.


















