• SalesenOperationsplanning


The company handles the transmission of digital satellite television in the Netherlands via the Astra satellite. It also has a branch in Belgium. The company‘s continuous develops to the fast-changing media market operate with ever new solutions and partnerships with other digital services.

Period: 2006

Sector: Media

Function: Logistics Manager

Project specifications

As logistics manager responsible for the redesign of the value chain. Due to market developments, the company has opted for forward integration in the chain. The company has a wholesale function pursued. In addition, by its forward integrations it obtained a retail function. This means that the purchase, assembly and distribution function should be revised. The basis for the logistics chain will be based on the SCOR model. With the management team clear objectives have been determined:

  • On Time and In Full delivery – 95%
  • Supply chain flexibility [score 4]
  • Stock reliability of minimal 97,5 %

For longer term is defined:

  • reduce average inventory levels
  • lower costs of internal logistics
  • increase cash to cash cycle time

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