The company is a premium reseller of Apple products and accessories. Its unique concept of 21 stores, business to business, education and E-commerce has proven itself in a short time. From the Utrecht location serves the organization its retail stores primarily in the Randstad and the south of Netherlands and supplies throughout the country to businesses and educational institutions. It also has its own technical department that works according to Apple standards

Period: September 2012– February 2013

Sector: Retail

Function: Operational manager – Inkoop

Project specifications


Due to the strong growth as a result of various acquisitions, the internal organization has developed insufficiently. This stagnated the flow of goods and information. Department of Procurement, Logistics and shops lacked enough collaboration to ensure the optimal supply of stores. Many Out-of-Stock or large overstock was the result. The rural service struggled to achieve her standards and norms. Collaboration with Sales & Marketing lacked at crucial moments to make specific actions a success.

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The tasks included the management of purchasing, logistics, distribution and technical service. Existing processes and procedures were mapped and analysed on the basis on which the first concrete improvements have been accomplished. Responsibilities and competencies of employees were evaluated and a baseline assessment was set during a set of interviews with employees. With external parties, including Apple, clear agreements were set about controlling supplies through effective order management. Internal a new logistics concept was developed and translated into concrete tasks.

  • Reduction of out of stock by more than 80%
  • Reduction of stock over situations.
  • Decorated internal supply chain process
  • Commitment tasks, responsibilities and competences
  • Full redesign Warehouse retail & B2B
  • Restructuring department technical department
  • Optimization of information management in SAP Business One.

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